If you’re online you know that you need to build a list. It’s a crucial part of marketing your business. Prospect who have happened upon your site and liked you enough to sign up for whatever offer you have have are the prospects you need to keep yourself in front of to sell your products.
Co-registration list building in a useful tactic being used by savvy online marketers. For good reason: It can help you build your list quickly with targeted leads. An example would be for a vendor of pet products. They could contact other similar businesses (pet health items, pet food, pet cleaning products, etc.) and these vendors would each join together to make offers.
Each of you would participate in an ezine or site where you would each do free offers, etc. Be sure to only work with very targeted similar-type products to keep your list streamlined and very focused. You could branch out and start working with 10 or 20 partners, but your list could get un-targeted.
Get their special offer for the subscribers or visitors of the site. This is how they’ll grow their list. Visitors who subscribe or sign up for their free item will be added to their list. These visitors would be sent directly to them so they won’t ever miss out on collecting this crucial data.
Of course you’ll need to create the webpage where the offers will be made. One person should be in charge of this. If you’re very web savvy, you could set up the script to handle all the requests, but an easier way it to set the script up on the site for each offer to go to the participating/corresponding co-partner. Each member would email you their script to be included on the site. This script will direct subscribers to their particular thank you page, etc. Each participating member is responsible for their own products and subscriptions.
Each week (or whatever agreed upon timeframe), each member would email their list of new leads that came in that week. The master list would be compiled and sent to each member. In other words, if each member received 25 new prospects that week and you had 5 participating members, your list would have a total of 250 new prospects.
In addition to each member getting targeted leads and prospects for their particular offers, you should send a co-participant email to the entire list monthly. Each prospect on the list would receive emails from the particular members whose offers they signed up for, and also one co-partner mass email that would include offers from all members, each member’s website, may an article from one or two members (take turns writing them, etc.) If you work with dedicated and professional members who contribute on schedule (essentially hold up their end of the workload), you should each be able to build a large, targeted list fairly quickly!
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Tags: Business Prospect, Ezine, Pet Food, Products Co, Computers
